About

Welcome to Tasting Tequila with Brad — where agave spirits meet authenticity. This platform is your trusted space to learn about the culture, traditions, and people behind agave spirits. I create tequila reviews, brand interviews, and educational content to help enthusiasts learn more about agave spirits.

A man wearing glasses and a Carreta de Oro t-shirt is behind a bar, holding up a bottle of Carreta de Oro tequila, while smiling at the camera. There is a small glass in front of him and shelves of liquor bottles in the background. An inset logo on the top left corner features a cartoon of a man with glasses and the text, 'Tasting Tequila with Brad.' A white label with black text on the image reads, 'New Review.'

My Story

I’m Brad Niccum, host of Tasting Tequila with Brad. With over 20 years of experience exploring tequila, I make the world of agave spirits approachable and engaging for everyone. I started this journey because I love sharing my passion and helping enthusiasts learn while also giving great brands a platform to grow.

What I Do

My channel is your go-to source for honest tequila reviews, blind tastings, and exclusive interviews with master distillers, brand founders, and agave experts. I review authentic tequila, share stories from master distillers and brand owners, host podcasts, and lead tastings. I have over 450 reviews on Tequila Matchmaker and have visited several distilleries in Jalisco.

You can also find my private tequila tastings, brand in-store tastings/events, and my merch shop with branded gear. The tequila shop features bottles from the brands I highlight, providing direct access to the bottles I feature.

Whether you’re a casual sipper or a certified tequila nerd, you’re in the right place. Expect deep dives into additive-free tequilas, small-batch releases, mezcal exploration, and side-by-side comparisons that help you discover what’s truly worth sipping — and what’s just marketing hype.

  • New episodes weekly

  • 100% agave passion

  • Featuring brands like G4, Fortaleza, Tierra Y Libertad, Prolijo Mezcal, and more

View Recent Reviews

Join the Community

My goal is to build a larger and more connected community of agave enthusiasts. Join the newsletter to be the first to know about recent reviews, tastings and merch.